What happens when two brothers that grew up in the catering business decide to open a restaurant together? If you’re the Medure brothers (Mathew and David), you join forces to create an vintage-inspired burger joint with a new-school twist serving up hormone-free burgers and fresh-cut fries called M Shack.
M Shack also worked with M&R Specialty Trailers and Trucks to build a food trailer for their growing business. We recently had the opportunity to catch up with Mathew Medure to learn more about his business and why a mobile presence was the right choice for M Shack.
M&R: Tell us a little about your background and how you and your brother got involved in the restaurant business?
Mathew: My brother and I grew up in the family catering business, just outside of Pittsburgh, PA. We would cook once in a while, but mostly the laborious work like loading and unloading halls, scrubbing floors and utility work.
M&R: Can you tell us about the concept of your restaurant M Shack and where you’re located?
Mathew: The M Shack conceptually was created to have fun with building a better quality burger while offering shakes and other comfort foods. Our first store was built in 2011 in Atlantic Beach, and then another a year later at the St John Town Center. We most recently bought a food trailer and park it at our commissary serving lunch and dinner, outside seating only. We are currently constructing our fourth M Shack in Five Point scheduled to open its doors the first of the year.
M Shack concession trailer built by M&R Specialty Trailers and Trucks.
M&R: What encouraged you to begin looking into investment in a food trailer for your restaurant?
Mathew: We simply wanted the ability to mobilize if we felt the desire. The benefits the food trailer has afforded is flexibility. Our first event with the trailer was at a private residence serving 250 guests a four course meal…pretty cool.
M&R: What are some of the key differences between running a restaurant location and operating a trailer?
Mathew: The trailer and food truck world allows the participant to get out into the community quickly and economically and start showing off their craft.
About M Shack
M Shack is more than just a burger joint; it’s a modern, gourmet experience wrapped in the familiar comfort of American favorites. The Jacksonville-based eatery offers an inviting, casual atmosphere where high-quality ingredients and inventive flavor combinations elevate the traditional burger into something extraordinary. Walking into M Shack, you’re greeted by the vibrant energy of the place—a blend of warm lighting, contemporary décor, and a laid-back vibe that invites you to relax and enjoy a meal without pretense. It’s the kind of spot where friends gather for a quick lunch or linger over dinner and drinks after a long day.
The star of the show, of course, is the burger. Made from 100% all-natural, hormone-free beef, these burgers are hand-formed and grilled to perfection. Whether you’re a purist who sticks to the basics or someone looking for something with a little more edge—like a burger topped with foie gras or fried pickles—M Shack has a menu that balances familiarity with just the right amount of culinary creativity. There’s also a lineup of chicken, turkey, and even veggie burgers for those who want something different but still crave that satisfying, grilled goodness.
The truffle fries are a highlight of the M Shack menu.
What sets M Shack apart, though, are the little extras that turn a meal into a memorable experience. Enter the truffle fries. These golden, crispy fries are dusted with a generous splash of fragrant truffle oil, transforming an everyday side into a must-order dish. With each bite, the savory, earthy richness of truffle complements the salty crunch of the fries, making them a perfect pairing for any burger on the menu—or even enjoyed on their own.
And if burgers and fries weren’t enough, M Shack also offers a selection of shakes that range from the classic to the inventive, each made with rich, creamy ice cream. But the experience doesn’t stop at the food. M Shack’s drink menu is another key part of its charm. You’ll find a robust beer selection, featuring craft brews from local favorites to international choices. Whether you’re in the mood for a crisp lager or a hoppy IPA to complement your meal, there’s something for every palate. For those who prefer cocktails or something a little lighter, M Shack also has a variety of signature drinks that offer the perfect refreshment.
In the end, M Shack combines all the best elements of a casual burger joint with the sophistication and quality of a gourmet kitchen. It’s the perfect place to unwind with friends, grab a quick bite, or spend an evening savoring great food, a cold beer, and—of course—those incredible truffle fries.
To find the M Shack location nearest you, check out MShackBurgers.com. If you’d like to learn more about developing a mobile presence for your restaurant, contact us.
