Let’s face it – corporate holiday parties can be a goldmine for food truck owners. Companies are always hunting for fresh ideas to make their events pop, and that’s where your mobile kitchen comes in. Here’s how to grab your slice of the holiday catering pie.
Time it Right
Don’t wait until the tinsel’s up to start your outreach. Hit the ground running in September when companies are mapping out their holiday plans. Drop a line to HR teams and event planners with some mouth-watering photos of your past events and a holiday menu that’ll make them hungry for more.
Package it Up
Make it easy for companies to say yes with clear package options:
- Bronze: Keep it simple with a 2-hour service for 50-75 people
- Silver: Step it up with more menu choices and 3 hours for 76-100 folks
- Gold: Pull out all the stops with holiday specials and 4 hours of service for up to 150 people
Remember that Steve from accounting might be vegetarian and Sarah in marketing is gluten-free. Having solid options for dietary restrictions is a must.
Get the Word Out
Your website should be working as hard as you are. Create a dedicated corporate events page that shows off what you can do. LinkedIn’s your friend here – that’s where the decision-makers hang out. And don’t be shy about showing off those glowing reviews from past corporate gigs.
Network Like You Mean It
Join your local chamber of commerce and get familiar with business associations. Sweeten the deal with early booking discounts and throw in a referral program. Happy clients who bring you more business? Yes, please.
Bring the Holiday Magic
Make your truck an Instagram moment with:
- Twinkling lights that say “festive”
- Holiday decor that catches the eye
- Staff looking sharp in uniform
- Branded plates and napkins that mean business
- Clear, well-lit menus
Want to really wow them? Offer extras like:
- Menu items featuring company logos
- Your own event pro to keep things running smooth
- Multiple serving windows to keep lines moving
- Cozy outdoor seating with heaters
- Photo spots that’ll flood social media
Cover Your Bases
Double-check that insurance policy covers corporate events. Know your venues inside and out. And always have a Plan B for equipment and weather curveballs.
Keep the Ball Rolling
After the party, get feedback while it’s fresh. Build that contact list for next year. Grab some pro shots of your truck in action – they’ll be gold for next season’s marketing.
Play your cards right, and corporate holiday events could become your bread and butter. Just remember: start early, stay organized, and deliver an experience that’ll have them booking you again before the decorations come down.
Need help making your food truck come to life? Reach out to us today to see how we can help.
