Royal Enfield Build. Train. Race. All-Women’s Program Invites Applicants from North America and Brazil

The Royal Enfield Build. Train. Race. all-women program is expanding for the 2025 season by inviting ladies from Brazil to apply for the road-race series. Women from the U.S. and Canada have been welcomed to the program since its inaugural season in 2020, and Royal Enfield hopes that adding Brazil to the list will expand the series’ reach and give more ladies the opportunity to take part.

Brazil is the largest and fastest-growing market for Royal Enfield outside of India, and it has the largest BTR viewership outside of North America, so there are sure to be plenty of applicants hoping to secure their spot on the 2025 roster. All applicants must meet the same requirements, including being at least 18 years of age and speaking English. For the upcoming year, the flat-track series remains open only to the U.S. and Canada, while the road-race series will accept applicants from the U.S., Canada, and Brazil.

For all participants, Royal Enfield will cover all transportation and lodging costs associated with participation in the program. In addition, riders are allowed and encouraged to return home between training sessions and race weekends.

“We’re blown away by the enthusiasm that follows our racers and this entire program,” said Adrian Sellers, head of custom and motorsport at Royal Enfield. “Introducing international racers to our teams is a natural step towards taking the Build. Train. Race. program outside North America. Tapping into the enthusiastic market of Brazil will add an appealing dynamic to the 2025 season and allow us to assess the possibilities of further international expansion for Build.Train.Race. in the future. There are so many incredibly talented female racers around the world.”

For more info about Royal Enfield Build. Train. Race., check out our report from the 2024 Road America BTR road-racing event, where we met with some of the racers to learn more about the program and watched them in action on the track.

Registration is open now and will remain open until Nov. 22, 2024. Those wishing to participate are encouraged to visit the Build. Train. Race. website to view guidelines and send in their applications.